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the Dojo
Practical guides on AI visibility, SEO, and building websites that both humans and AI assistants love.
AIO 2026-03-28 · 6 min read
What Is AI Output Optimization (AIO) and Why Does Your Business Need It?
AI Output Optimization is the practice of structuring your website so AI assistants like ChatGPT, Perplexity, and Google AI can find, understand, and recommend your business. Here's how it works.
Read more Technical 2026-03-29 · 5 min read
Why Your Small Business Website Needs Schema Markup in the Age of AI
Schema.org structured data makes your website 3x more likely to be cited by AI assistants. Here's what it is, why it matters, and how it works.
Read more Guide 2026-03-30 · 4 min read
How to Check If AI Recommends Your Business (And What to Do If It Doesn't)
A step-by-step guide to testing whether ChatGPT, Perplexity, and Google AI mention your business — and what to do about the results.
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